Tony Pfau @ large

Writing about whatever comes to mind. Real Estate, Video, Etc.

Archive for August 2011

Monetize Web Video- First things First.

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In 2009, 187,000,000 videos were streamed online.[1] Many businesses, believing that just having any video is enough to race off and jump into the cyber-ocean with their ill thought, talking head “video”.  Instead of finding increased business, leads, and fame, they find themselves as a brine shrimp in a sea of unwatched talking heads, baffled about why they aren’t seeing immediate sales increases. While everyone wants to find out how to make web video make money, many over look the basic foundation that enables them to do so. If you take a look at how the funny viral videos that do make money you’ll get a clue. Business promotion videos have the same requirements as do the entertainment videos on the web. The first step to making web video work for your business is to have something good for the audience to watch.

Much like a home won’t sell if it doesn’t show well, neither does a talking head, or disjointed video that’s boring, that the audience doesn’t watch. You can’t expect to promote your brand and make money, if you’re putting a crummy foot, half effort, forward for your first impression.

Jessica Kizorek and Steve Young, [2] online video marketing experts, point out that even if you are to get millions of hits, poor quality, boring material works against the marketing efforts.
Unfortunately, apparently facts don’t matter to some. There is still a mindset that regarding web video, quality doesn’t matter and that audiences expect, low resolution, home made video.

This couldn’t be farther from the truth. You are wise to reject that notion. When did your image, your brand stop mattering? Simply take a look at how television, commercials, radio, movies and advertising business works. The audience experience matters. Every picture has a purpose and should convey something to the viewer.

Simply making a video is not the same as creating a good, effective, cohesive, interesting, short video that a viewer likes and responds to. Can you afford run off your business? With millions of talking head social videos out there, that all look and sound the same, one promoting themselves needs to do something to stand out, that is quality. Read the rest of this entry »


Written by Tony Pfau

August 9, 2011 at 2:51 pm

Posted in Op Ed